Digital Signage Viewpoint: Is the Sun Increasing or Setting on Lcd Show Sales?

Worldwide shipments of flat panel Lcd shows utilized for digital signage and other general public screen purposes declined in the fourth quarter of 2011, marking the initial sequential quarterly decline in a few a long time, according to recently released data from NPD DisplaySearch, a global analysis and consulting firm specializing in the exhibit source chain.

The decrease will come following a two-year time period of amazing development for the general public screen (also called the “large flat panel screen”) class. Among 2009 and 2011, this market place phase witnessed sixty five p.c development in unit volume manufacturing, the show market analysis and examination agency explained.

The data, component of the “NPD DisplaySearch Quarterly FPD General public Display Cargo and Forecast Report,” display Liquid crystal display screen shipments have been pulled down by a dropped in the 26-inch to 37-inch class.

The decline raises an evident concern: “Is the general public display industry in common, and digital signage market in distinct, sliding again into recession?” The reply, nonetheless, is much considerably less obvious.

As NPD DisplaySearch acknowledges, the sequential drop arrived in what it describes as “the least nicely-outlined” slice of the industry, namely the 26-inch to 37-inch space. Why is this the least effectively described category? Simply stated, 103 Zoll Plasmadisplay Verleih is well-liked with the flat-monitor Tv getting community as effectively as with integrators who often put in customer TVs for digital signal purposes. A lot of panels employed for general public show tumble in the 32-inch category. As a result, with no a obvious delineation amongst the 32-inch shows used for dynamic signage and those utilized to watch tv in the property, it truly is not attainable to unequivocally attribute the sequential quarterly decline to digital signs and public show.

As Chris Connery, DisplaySearch VP of Personal computer and Massive Structure Industrial Shows put it in a press launch saying the report, “The obstacle will come when trying to entirely quantify these marketplaces since several instances industrial installers use buyer-quality TVs for fast hang-and-bang options.”

So, if it is not attainable to explain to from the knowledge whether or not the sequential decline signifies a rocky road in advance for public show and dynamic signage, what information of price can be taken away from the newest NPD DisplaySearch findings for individuals with an desire in the digital indicator industry?

I would advise the results draw interest to the relevance of affordable, flat-panel Lcd TVs to the development electronic signage. To be certain, certain electronic signage apps call for greater-conclude, expert characteristics, this sort of as higher brightness backlights, more compact bezels, and even touch-display screen capacity for hybrid, interactive electronic signage. But a huge number of purposes never.

Comparatively low-cost buyer flat-panel HDTV sets utilizing Lcd screens are more than adequate for a lot of employs -particularly when when compared to the heavy, boxy, minimal-resolution CRT-based shows they are changing.

Instead than seem at the sequential quarterly decrease with worry about the road ahead, it might be more prudent to search at it with a little bit of warning and also a recognition that the decrease may be more attributable to a falloff on the buyer side of the equation.

It may also make perception to understand that there may well be a silver lining for the digital indicator market place. Following all, if the drop is taking place simply because shoppers are acquiring less units, distributors will have an incentive to lower exhibit charges, which will make it a lot more reasonably priced for firms, merchants, companies and other entities to contemplate adding digital signage to their communications methods.


Leave a Reply