In our digitally-connected world where technologies and innovations continuously flood the market with ideas to ease out processes that require human intervention, the customer experience is the key differentiator to inform how services should evolve. Smartphones have become a central technology that sustains and serves the needs of consumers. While there areseveral means to get connected, smartphones are regarded as the most convenient and easily available medium of communication. It has become one of the premium ways to make various payments and other billings.
Previously in most instances, billing and making payments would have been seen as a tedious task by many people. But how about having a single digital solution that enablessimpler and smoother payments?Direct carrier billing provider (DCB) is seen as themodern-day answer to the tedious paymentmechanism.By removing the need for transmitting payment information over visible SMS, DCB instead utilizes a secure data connectionto transfer payment information between mobile operators, app developers, andend-users.
For both technological and commercial reasons, DCB makes the integrated billing process significantly more attractive to both merchants and consumers as a straightforward and easily accessible solution to make payments.As a result,more and more mobile operators have recognized that implementing DCBin their digital value chain can“make a difference” for higher customer satisfaction and retention rates.
What is Direct Carrier Billing (DCB)?
In simple terms, DCB is a type of online payment that allows consumers to make transactions and charge the cost of a purchase to their mobile phone bills. Extensive in its usability and compatibility to purchase content on any digital platform, DCB allows users to purchase products and services across multiple channels, ranging from desktop computers, smartphones, smart TVs, gaming consoles, etc.
From a technological viewpoint, DCB is designed to be the culmination of high-speed connections, enabling a one-click purchase flow on any mobile device.Through a user authentication method that only detects the necessary information needed to bill the user,users can be directly authenticated without needing to enter their phone number or send messages. One-click purchasing means that the payment seamlessly continues to the confirmation screen where users just have to confirm their purchase.This leads to better user experience, with fewer users abandoning the payment process midway.
Why Trust Direct Carrier Billing?Considering the vast applicability of this billing solution, DCB is a realenabler for mobile operatorsto meet their subscribers’ expectations and make the billing process a simpler task. Three key factors that make DCB’s implementation a lucrative choice for businesses and an appealing alternative for consumers:
· Keeps the payment process short and simple
DCB does not require the user to input lengthy details and sensitive information unrelated to the payment. Peace of mind and ease of useare two of the most important traits that a modern-daybusinessshould offer to its consumers.
· Cuts down on tedious steps for authentication
Since DCB is a payment method that is directly linked to the consumers’ mobile phone bill, it eliminates the need to sign in each time one makes a purchase. This means that less typing is required, reducing the friction in the billing end of apps.
· Provides a secure payment method
DCB lessens concerns of data privacy for end-users. During the installation of apps using older billing technologies, users would usually be notified by the device’s operating systemthat the app requires permission to read and send data, which might cause worries in some people. With DCB, consumers find it comparatively much easier to trust this mode of payment as all their payments are processed through their mobile operators, which already holds all user’s information to complete the payment. Besides, mobile operators would have deployed a constantly up-to-date security system that ensures high-level payment security.