T-shirts? Trousers? Hats? Oh my! With so many several types of clothing available, a small business start-up or even a corporation considering its next marketing campaign may find it difficult choosing what promotional and personalised clothing will be suitable to represent their business.
If you are in the mood for something different – or perhaps your company offers something a little different itself – then consider the hoodie… Custom printed and personalised hoodies curently have many great uses in the wider world, such as for example:
Higher education – Hoodies are very popular with students of universites and colleges, branded with their institute’s colours and logo. A university society or business selling to students may choose to consider a personalised hoodie because of their own purposes, either because of their team/staff to wear or to sell to their customers.
Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates in which a t-shirt is simply not enough. Gyms and personal trainers might do well in providing branded hoodies with their clients, for them to wear both in and out of training.
Vlone Store – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it would make sense for an organization in the music industry to get in on the act. Perhaps a drum retailer or a record store should consider selling their very own promotional hoodies?
Since they have become popular only a few short years back, hoodies have represented defiance, non-conformity and generally a method to stick out from the crowd and from the norm. While they could not suit all business and ventures, a personalised hoodie may be the perfect choice for a small business that itself offers something that’s a little bit different.
Unfortunately, however, it must be noted that in some countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the individual, meaning that someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this in mind, it must be remembered that personalised hoodies are only appropriate in certain situations and circumstances and may not be at all appropriate when worn using places. Then again, feel absolve to use this to your advantage: a hoodie might be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.