To create a most fitting web design for a website cannot be done in one go. The best design is one that evolves with the times, riding out and surviving trends, and going for important innovations with enough allowance for future growth.
Today’s online businessmen who are also savvy with the latest innovations (and advances) in technology usually prefer to create a site that is effective in many ways and with enough spaces for growth. This is a better alternative to get the best for the day, but in the end can only be temporary.
There are goals in having a site and if it is to increase brand awareness or to sell a current product or service, the effective web design can mean the difference between a new conversion (sale) and a lost prospect. The web is the place users use to discover your brand.
Here are some of the top qualities that can help push your website to the top of the heap given the chance, while bringing along your brand and services to a wider audience.
If your website’s design is not very appealing visually, you could lose out on conversions. Having a great content does not matter much if the appeal is low. In site design, aesthetics consists of a delicate balance of density of color, typography and spaces.
The colors bring out the emotions of the users. There needs to be a right balance of harmony and contrasts when choosing your color palette.
Both bold and bright colors can evoke or call to action. Designers avoid using them for backgrounds. Contrasting colors can be jarring to many people. (Three or four can be okay.) You need to use hues in the same color family.
Ornate, cursive fonts can exude a sophisticate air while those Sans Serif (Arial, Verdana) look modern enough and good for body copy. Large paragraphs of text within a page can be overwhelming. Typography is another balancing act for the designer.
One mysterious paradox on choices is that having too many options can give anyone an easy time in choosing nothing at all. With the presence of too many options on your site can overwhelm visitors, and can give them a longer time to decide.
Like most users, people come to sites not actually to admire beautiful graphic design skills. There is no doubt that they are appealing. The downside is that they can distract users looking for something else in the site.
There might be information in your site that you truly do not need. You can delete it. Simple designs have proven in the past that they can be long-lasting and can stand the test of time. The deletion could help for easier navigation.
Pictures deliver more information and are quicker than large blocks of texts. They can be strategically placed to subtly guide users where you want them to go. They can act as arrows pointing to where you want them.
All pictures, however, need to be high resolution and fits the overall style of the website. You can replace text on your website with infographics that can convey information more effectively than standard paragraphs.
If you can, you need to replace the text. The average user skims a site rather than reading it in full detail.
Maintaining consistent design elements across the site is one easy way of building trust with your visitors. The examples of these would include consistently maintaining the same navigation or menu bar across the top of the page, keeping the same color scheme and fonts and maintaining consistent image style.
The effective website design requires one consistent motif across the entire site. The pages might sport some slightly different layouts to keep it visually interesting but they need to match. This consistency theme should also be in all your branding.
By this time, you would know that the effective website design is more than just looking good. The information on your site must flow in a logical and easily followed pattern.
People have been found to read web pages in “e format”. This is the flow of the most Western language reading patterns. People scan sites beginning at the upper left corner. Then they move across the page to the right, then on the left side and back across the page to the right one or two more times.
For the designer, the task is to put the most important information on the top left corner of the site and the least important on the bottom right since that is the most frequently ignored area.
User experience (UX)
Usability and functionality govern the success or failure of the website. If the site does not have an effective user experience, a beautiful site would mean nothing. Keep the user in mind and cater to their needs when you design of the site.
A key to the effective navigation of your website is the logical page hierarchy and clickable buttons. Ideally, the user should be able to find the information they are looking for on your site in three clicks or less.
However, if your users discover that they can find the information they are looking for more easily on a competitor’s site, they will readily drop yours. Your site needs to be organized so that the visitors naturally gravitate towards the most important elements first.
You can use the placements, sizes and colors to guide them. The conversion points (“shop now” or “contact us”) buttons should be above the fold on the site’s homepage.
Your site has to be more mobile-friendly. Create mobile versions of your site, or you can use the responsive w3ebsite layout that adjusts to different screen sizes automatically.
Your site has to be mobile-friendly. Create mobile versions of your site, or you can use the responsive website layout that adjusts to different screen sizes automatically.
Your site is more effective if you make sure your site is easily visible on all different systems, browsers, and devices. When you are maximizing your conversions, you need flexible and responsive designs.
Like all the others, the key to web design success is constant optimization. You just have to make sure that your site is as user-friendly as possible. This is to effectively design that you maximize conversions by consistently testing it.
There are also third party sources that offer het maps that you can install to check the parts your website visitors interact the most. This can give you the idea which parts are under scrutiny and which part are distracted away for the conversion points.
There are third party sites that offer heat maps that you can install to check the parts your website visitors interact the most. This will give you ideas on which parts people are focusing too much and distracted away from the conversion points.
View your site from many other devices and different browsers and operating systems. You will be able to find out if your site runs properly no matter how visitors are accessing it.
Your site reflects your company, your products and your services that you are selling and is your brand. This makes it imperative that your outlet should be visually appealing, polished and professionals.